Posts Tagged ‘Audience’

So who should buy this book?

Wednesday, February 19th, 2014

A good friend of mine used to talk about his addiction to buying business books.  He confessed that the allure of browsing his local bookshop or jumping online and revelling in the vast range of options at Amazon or Barnes & Noble was becoming a bit of a problem.  He concluded that it was the ‘idea’ of reading the book that appealed more than actually cracking the spine and getting something tangible from the author – ‘shelf development’ rather than self development.

No author wants their opus to sit unloved, unread and un-annotated on a shelf (sure, the royalty cheque from the publisher will go a little way to salve the pain…but, trust me, not that much!).

Nope – they want their work to make a difference.  To change the way people approach things, to spark a new idea or simply reinforce the good practices already in place.  Same goes for The Presentation Lab.

So who should be buying The Presentation Lab and how do I hope it will impact the way they approach presentations? 

Let me explain…

Oh, and please promise me one thing.

If you’re good enough to spend your money on buying the book, please read it, add notes to it and make it part of your presentation development toolkit. An unread book is an unhappy book.

The Presentation Lab: Learn The Formula Behind Powerful Presentations is available to preorder now via AmazonBarnes & Noble and other booksellers of repute.

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The Presentation Lab – What’s It All About..?

Wednesday, February 5th, 2014

Now we’ve dealt with the tricky question regarding the need for yet another presentation book, we can dive into the good stuff.

  • What’s the book about?
  • What are the key messages?
  • How is it going to help business presenters in companies large and small all over the world?

If finding new ways of understanding and engaging with your audience, focussing your presentation message, delivering your story in a way that reflects your audiences requirements AND maximises the impact of the plethora of new technology is of interest, grab a coffee and settle in…

The Presentation Lab: Learn The Formula Behind Powerful Presentations is available to preorder now via AmazonBarnes & Noble and other booksellers of repute.

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Gratitude & Gelato

Friday, August 16th, 2013

Apologies for the radio silence over the last few days…but it’s for good reason.

I finally managed to take some time off, sip the long awaited mojitos and, thanks for some friends in Italy, gorge myself silly on amazing gelato whilst enjoying views across the Italian alps.  Nothing short of amazing…

Returning refreshed and carrying more than a few extra pounds, I was greeted by an e-mail from the brilliant Andy Bounds containing the foreword to the book.

It’s brilliant.

Andy beautifully summarises the importance of getting presentations right by thinking of the most important people in the room – the audience (it’s a bit of a theme throughout the book as you may have guessed).  His kind words and brilliant insight top the book off rather wonderfully.

You’ll naturally have to buy the book to read it in all it’s glory but I’ll share one key phrase:

Your audiences will love that you’ve read it.

Nicely said, Andy…

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